Video content through OTT is packaged differently than broadcast TV. Growing a sports OTT platform and developing content has created new business models and revenue opportunities for sports streaming channels. And that’s only one portion of the sports industry.Ħ3% of UK consumers would pay over £10 per month to access sport via an OTT service, according to the UK At Home Video Trends 2020 report. In 2020, that deal is worth more than the previously negotiated $130 million -but the actual amount hasn’t been disclosed.Īccording to a report by ReThink TV, streaming will allow sports media rights revenue to hit $85 billion by 2024. There is no clearer indicator of this shift than the renewal of the $130 million deal Amazon made with the NFL in April 2018 to stream 11 season games to their Prime Video service. But the landscape is changing, and the sports industry is now embracing OTT as a new source of increased revenue and viewership. Live sports was one of the last remaining industries to transition to online streaming and OTT services. The takeaway: It’s a great time to launch an OTT subscription network. Almost 20x more new net OTT subscribers and.Outside of the sports vertical, here’s what we’ve seen from OTT channels at Vimeo in the last year: To put it simply, yes - but you’ll need to develop your audience and rely on data to develop content that attracts viewers to your sports OTT platform. There was a 4% jump in the number of folks who said they’d watch the Super Bowl on a smartphone in just one year. Increasingly, fans of all sports will expect to watch their favorite teams whenever and wherever they want.